AN APP FOR WOMEN WHO
SHOP COMPULSIVELY
AN APP FOR WOMEN WHO SHOP COMPULSIVELY
You’re not bad with money.
You’re not bad with money.
A streak. A pause. A receipt for what you didn't buy.
WHY YOUR BUDGETING APPS DON’T WORK
WHY YOUR BUDGETING APPS
DON’T WORK
WHY YOUR BUDGETING APPS
DON’T WORK
You don’t have a math problem. You have a dopamine problem. YNAB tells you where the money went. Mint shows you the damage. Neither of them shows up at 11pm when you’re three carts deep on Sephora.
You’ve tried no-buy years. You’ve deleted the Sephora app. You’ve unfollowed every influencer. And it works for a few weeks, until the next bad day.
(UN)BOUGHT is built for that moment. The urge. Not the spreadsheet.
THE RESEARCH YOU WEREN'T TOLD ABOUT
THE RESEARCH YOU WEREN'T TOLD ABOUT
of US adults meet criteria for compulsive buying behavior.
of US adults meet criteria for compulsive buying behavior.
of people with compulsive buying behavior are women, mostly aged 18 to 30.
of people with compulsive buying behavior are women, mostly aged 18 to 30.
5.8% of US adults. 74% women. No one built the app. Until now.
Three things. That's the whole app.
Pick what you’re quitting. Sephora. Amazon. The whole thing. Your sobriety. Your rules. Day 1 starts when you say it does.
Pick what you’re quitting. Sephora. Amazon. The whole thing. Your sobriety. Your rules. Day 1 starts when you say it does.
Pick what you’re quitting. Sephora. Amazon. The whole thing. Your sobriety. Your rules. Day 1 starts when you say it does.
The moment you want to buy, open (UN)BOUGHT. 90 seconds. Five questions. You will not lose your streak.
The moment you want to buy, open (UN)BOUGHT. 90 seconds. Five questions. You will not lose your streak.
Watch what you didn’t buy.
Watch what you didn’t buy.
Watch what you
didn’t buy.
Every “no” goes on your Wait List. Every saved dollar adds up. The dopamine moves from buying to not buying.
Every “no” goes on your Wait List. Every saved dollar adds up. The dopamine moves from buying to not buying.
Every “no” goes on your Wait List. Every saved dollar adds up. The dopamine moves from buying to not buying.
“This is what I needed five years ago.”
“This is what I needed five years ago.”
You’ve ever…
Hidden a package from your partner
Cried after checking your bank account
Found tags on clothes you forgot you owned
Felt the shame spiral at 2am after a Sephora order
Tried a no-buy year and failed by February
You’re not lazy. You’re not stupid. You’re not broken.
You’re a person with a behavioral addiction.
There’s an app for that now.
Built by a neuroscientist who got tired of pretending.
Built by a neuroscientist who got tired of pretending.
(UN)BOUGHT is being built by a neuroscientist who has spent her career studying the brain. The methods inside are grounded in actual research on compulsive buying, dopamine, and impulse control. Not “tips for mindful spending.” Not “five ways to break the habit.”
This is a recovery tool, designed by someone who knows how the brain actually works, and who knows what it feels like when it doesn’t.
Stop reading. Start (un)buying.
Stop reading. Start (un)buying.
the first sobriety counter for shopping · coming mid 2026
the first sobriety counter for shopping · coming mid 2026
